Visual Sciences

Aquisitions Overview

Acquired Organization

Visual Sciences

Visual Sciences, Inc. and its subsidiaries provide customer intelligence solutions. Its services include HBX, an on-demand Web analytics service that collects, processes, stores, and reports on Internet user behavior based on browser activity; Visual Site that provides customers visibility into Internet channel campaigns, sites, visitors, and segments; and Visual Call, which offers customers visibility into voice channel systems, customers, and segments. The company also offers Visual Mail that provides customers visibility into email channel content, customers, and segments; WebSideStory Search, an on-demand application that delivers search results to the visitors of Web sites; WebSideStory Publish, an on-demand Web content management application that allows marketers and Web site owners to control Web site content; and WebSideStory Bid, an on-demand keyword bid management application that enables search engine marketers to manage pay-per-click bids. In addition, Visual Sciences provides HBX DataFeed, which allows customers to combine on-demand Web analytics and in-house data applications; HitBox Professional, a Web analytics application for small and medium-sized businesses; and Express Search, a reduced-feature version of WebSideStory Search for small businesses and other Web site operators. It serves sports and entertainment, news, retail, financial services, travel, technology, manufacturing, telecommunications, and education industries in the United States, Europe, Asia, and the United Kingdom. ###The company was founded in 1996. It was formerly known as WebSideStory, Inc. and changed its name to Visual Sciences, Inc. in May 2007. Visual Sciences, Inc. is headquartered in San Diego, California. As of January 17, 2008, Visual Sciences, Inc. is a subsidiary of Omniture Inc. (NASDAQ: OMTR).###

Acquiring Organization

Omniture

The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting -- Offermatica and TouchClarity), and the marketing integration platform (Genesis). They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.